Dark and wittily sombre, NOM*D has created an iconic image on the New Zealand fashion landscape. The label's designs, which reference traditional tailoring and use reworked vintage garments, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable.
In every collection, NOM*D maintains its credibility as a label unaffected by trends and whims, instead adopting the cool, considered gaze of the fashion outsider.

Since its inception in 1986, NOM*D has been among a small number of directional fashion labels which have been responsible for defining the style that is now referred to as 'The New Zealand Look'. As one of the ground-breaking New Zealand Four who showed at London Fashion Week in 1999, NOM*D firmly established the dark, intellectual qualities that are now synonymous with New Zealand design.
In part, the label owes its noir-ish aesthetic to Dunedin, a city situated in the remote, rugged surroundings of New Zealand's South Island where NOM*D's designer Margarita and her husband Chris Robertson are still based today. A university town, with an international reputation for its alternative music scene, and a preternaturally gothic atmosphere, the culture of Dunedin permeates the mood of Robertson's clothes. Margarita was born of Greek/Ukrainian refugee background and a pre-occupation with fashion has been with her since childhood.

NOM*d was accredited Child Labor Free for manufacturing in 2015. For information about this certifcation visit the Child Labor Free website - www.childlaborfree.com


In 1978 Margi and Chris opened PLUME in Dunedin, a multi-brand boutique and home for NOM*d, offering a uniquely curated blend of local and international fashion labels.
A second PLUME store was opened in Christchurch in 1992 with both locations now recognised as essential destination stores for the discerning shopper.

See our stockists page for PLUME store location details + read about the international labels in the PLUME store online.


Japanese label COMME des GARÇONS, French for "Like the Boys" is designed by the inimitable Rei Kawakubo.
PLUME stocks the COMME des GARÇONS CDG collection; a careful rendering of uniform-like pieces attentive to quality, fabrication and consistency in aesthetic.
Accompanying CDG is an extensive offering of sought after COMME des GARÇONS PARFUM fragrances, COMME des GARÇONS PLAY basics and COMME des GARÇONS WALLET leathergoods and accessories.   


Often touted as the 'godfather of brutal chic', Paris based Rick Owens offers a darkly glamorous take on gothic grunge.
Inspired by his wife and muse Michele Lamy, Owens gives a new meaning to the idea of functionality through a monumental minimalism embodied into unique pieces which show the glorious decay of time passing.


The collaboration between Yohji Yamamoto and authentic sports brand Adidas represents design, true craftsmanship, and the future in sportswear.
The fusion of innovative design, sport functionality, elegance and spotless craftsmanship all accumulate to the success of Y-3 since its inception over five years ago.


Iconic British footwear brand Dr. Martens' appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something.
PLUME stocks a small selection of Dr. Martens classics alongside styles from their COMME des GARÇONS collaboration.


Hand made in Paris, this sterling silver jewellery collection features lines from the most romantic poets and philosophers, the texts conveying the sensitivity and emotions that Serge wanted to share with those that would wear his jewellery.
Now directed by Serge's wife Genevieve and son Rock, the workshop remains ever faithful to the poetic sensitivity of its late founder while also developing its own new collection.


Disce Mori, Latin for 'Learn to Die', is a Melbourne based jewellery label designed by taxidermist and goldsmith Julia deVille.
Metalwork and precious stone detailing is influenced by her fascination with fifteenth - eighteenth century ideas around death, mourning and adornment.


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